Batwise vs Otterly: AI Visibility Tools Compared
An honest comparison of Batwise and Otterly for AI search visibility monitoring. See how features, coverage, and approach differ.
Feature Comparison
| Feature | Batwise | Otterly |
|---|---|---|
| AI Platforms Monitored | 6 (ChatGPT, Claude, Perplexity, Gemini, Grok, Google AI Overviews) | 3+ (ChatGPT, Perplexity, Google AI Overviews) |
| Visibility Score | BVS (5-pillar composite) | Basic visibility tracking |
| Citation Tracking | ✓ | ✓ |
| Source Gap Analysis | ✓ | ✕ |
| AI Agent for Insights | ✓ | ✕ |
| Competitive Analysis | ✓ | ✓ |
| Category-level Monitoring | ✓ | ✕ |
| Content Audit | 10 diagnostic rules | Basic recommendations |
| Funnel Analysis | 3-stage (Authority, Consideration, Recommendation) | ✕ |
| LATAM Market Focus | ✓ | ✕ |
| Pricing | Early access (newsletter) | Paid plans available |
| Languages | EN, ES | EN |
Both Batwise and Otterly aim to solve the same problem: helping brands understand their visibility in AI search. However, they take different approaches.
Otterly was one of the early movers in AI search monitoring, offering tracking across key AI platforms. It provides a solid foundation for brands wanting to understand their AI presence.
Batwise takes a more comprehensive approach with its 5-pillar framework (Authority, Citations, Content Readiness, Technical Health, Competitive Position) and category-level monitoring. The AI Agent feature provides data science-level insights that would take human analysts weeks to uncover.
A key differentiator is Batwise's focus on the Latin American market, with full Spanish support and understanding of regional search patterns.
Our Verdict
Choose Otterly if you need a proven tool available today with straightforward AI visibility tracking.
Choose Batwise if you want deeper analytical capabilities, category-level insights, a data science AI agent, or operate in the Latin American market. Batwise is currently in early access — join the newsletter for priority onboarding.